Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has established as a standard approach for successful and profit-oriented web design. In order to use the principles properly we first need to understand how users interact with web-sites, and how they think.
soucre;http://www.smashingmagazine.com/index.php/2008/01/31/10-principles-of-effective-web-design/
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